Who I Am. What I Believe. What I Bring to the Table

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Hi, I'm Tochukwu Akudo Emereole but you can call me Tochy. I am a marketing and communications expert, growth strategist and creative director with 9 years of experience turning brand noise into revenue-driving strategy across Africa. My journey has taken me through the wilds of traditional and digital marketing; from launching performance campaigns with ROIs that made CFOs smile, to building relatable content ecosystems that drove millions of organic impressions.

I go beyond running campaigns to designing marketing systems that sell, scale, and stick. 

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Whether I'm leading full-stack marketing teams, mapping go-to-market strategies for global brands, putting brands out there through immersive storytelling or building partnership ecosystems that generate millions in transactions, one thing stays consistent: I prioritize results over vanity and depth over hype.

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What Makes Me Different

I'm a data-driven storyteller who uses brand narrative, experimentation, and strategic partnerships to grow brands across Africa's diverse markets. My expertise spans the full marketing spectrum:

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• Strategic Foundation: Go-to-market strategies, market research, competitive analysis, and brand positioning that actually moves the needle

• Performance & Growth: Paid media campaigns, funnel optimization, CRO experiments, and analytics dashboards that drive measurable ROI

• Brand Storytelling: Content strategies, copywriting, social campaigns, and thought leadership that builds authentic connections

• Ecosystem Building: Partnership strategies, affiliate programs, and merchant onboarding systems that scale revenue

• Team Leadership: Building and mentoring high-performing marketing teams that execute like giants

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My Track Record

• 240% increase in qualified enterprise leads and 50+ API merchants onboarded in 6 months at Quidax

• Helped Temu become the #1 most downloaded app in Nigeria within 90 days

• Onboarded 4,300 merchants in 6 weeks at MyShopLauncher using grassroots influencer campaigns

• Drove over $3 million in affiliate revenue at IM Mastery Academy

• Built and scaled high-converting marketing funnels, community-led campaigns, and SEO strategies for over 5 brands across Africa​

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My POV on Modern Marketing

Marketing is no longer a department in an organization, it's the heartbeat of business growth. In a world where everyone is selling something, what matters is why, how, and to whom you sell.

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I believe the best marketing:

• Marries data with storytelling (metrics inform the narrative, stories drive the metrics)

• Is grounded in empathy and insight (you can't sell what you don't understand)

• Moves beyond reach to real outcomes (impressions don't pay bills, conversions do)

• Builds ecosystems with my campaigns (sustainable growth comes from systems)

And most importantly? It never forgets that revenue is the real applause.

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Bold Statements I Stand By

• "Vanity metrics don't pay the bills."

• "Every marketer should be revenue-conscious."

• "Creative doesn't work unless it's backed by insight."

• "Tools don't make a strategy, marketers do."

• "If it doesn't convert, it's just noise."

• "Good marketing looks good. Great marketing performs."

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Beyond the Portfolio

When I'm not turning slides into strategy or mentoring my team, I'm building Tochy's POV, a platform where I simplify complex marketing concepts and share bold takes on business, and innovation. I'm also a board advisor for the African Women Founders Summit, co-founder of The Spotlight Podcast, and founding member of the Hersynergy Tribe, helping shape the next generation of business voices across the continent.

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Armed with dual Master's degrees, an MBA in International Business, and Chartered Marketer designation from the Chartered Institute of Marketing UK, I blend global expertise with local intuition. Whether I'm running data-backed experiments in Lagos, launching e-learning communities in Accra, or building grassroots brand trust in Nairobi, my focus is clear: drive impact that outlasts the campaign.

 

Ready to Build Something That Sticks?

• Explore my work across 

• Strategy & Planning

• Campaign Execution

• Growth & Analytics

• Partnerships

• Team Leadership

• Thought Leadership

Or let's discuss how we can turn your marketing challenges into growth opportunities.​​

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