Welcome to Tochy's POV

Hi, I’m Tochukwu Emereole – but you can call me Tochy!

Welcome to Tochy’s POV, where I bring marketing to life by decoding strategies, tools, and trends into actionable insights that empower brands and individuals to succeed. With eight years of marketing experience across fintech, e-commerce, education and Web3 sectors, I’ve honed my craft as a Marketing and Communications leader. My career is built on a simple philosophy: marketing isn’t just about selling—it’s about connecting, inspiring, and solving real problems for real people and it is easy to do!

What Sets Me Apart?

As a marketing generalist with a deep understanding of buyer psychology and marketing neuroscience, I excel in crafting strategies that merge cutting-edge technology with practical business solutions. My expertise spans:

Marketing Strategy & Execution
Growth Experimentation
Funnel Optimization
Digital Marketing & Retention Strategies
Corporate Communications
Copywriting That Converts

Whether it’s driving multimillion-dollar growth, launching successful products, or building brand awareness from scratch, I’ve proven time and again that innovative marketing can create meaningful results.

Current Role

Currently, I’m proud to lead marketing efforts for Quidax’s API Business, where I’ve:

Elevated brand awareness by over 300% within 6 months.
Built a robust lead generation pipeline that has ensured consistent conversion rates in real time.
Positioned Quidax as a thought leader in the digital assets space.

My work here focuses on strategic partnerships, developer ecosystems, and all- round content marketing to drive measurable growth.

A Career Rooted in Impact

Before Quidax, I led marketing at MyShopLauncher, Gradientfi, IM Mastery Academy while working as a consultant across a bunch of organizations like Decagon, EDAi, etc delivering exceptional results:

Multimillion-dollar revenue increases at IM-Mastery Academy where I led marketing for Sub-saharan Africa.
Breakthrough product launches at MyShopLauncher and GradientFi.
Substantial user growth that turned startups into industry leaders.

Beyond Marketing

I hold two master’s degrees, including an MBA in International Business (in progress), and multiple certifications in digital marketing, marketing, data analytics, product management, agile methodologies, and project management. When I’m not decoding marketing, I’m reading a book, Netflix and chilling, attending concerts and plays, playing mummy or simply sleeping.

Why This Website?

Tochy’s POV isn't just a personal brand—it’s a my little way of empowering individuals, entrepreneurs, marketers, and visionaries to decode marketing and turn their ideas into victories. Through weekly blog posts and engaging videos, I’ll share everything I’ve learned about building strategies that work, from quick hacks to in-depth case studies.

Let’s Connect

Want to understand marketing on the go?

Join me on this journey as I bridge the gap between bold ideas and impactful execution!